Keep this short!
About 200 words, covering the content
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Break down the article in short sections of each about 100-200 words.
Give each paragraph a short title which covers the content. Internet readers often scan the paragraph titles first. Than they may read the full text. Make sure the paragraph titles gives the reader a general idea of what the article is about. When you put the paragraph titles between == signs (== title ==), the website will show the title as a second level heading.
Is there any information interested readers may want to check? Books, articles, websites? Put them in a list under the main text.
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